University of Nottingham Ningbo China is seeking to recruit a Brand Marketing Manager

Your Responsibilities

The Brand Marketing Manager is to develop, manage and activate the UNNC brand in support of the University’s strategic priorities. The role is expected to strengthen brand positioning and identity, ensure consistent brand application across key touchpoints, and translate audience and market insights into actionable brand and marketing strategies. Working within an integrated Branding and Digital Marketing team, it collaborates closely with Digital Marketing, the wider Communications and Marketing Office, and Student Recruitment to deliver institutional and student recruitment campaigns, while providing University-level brand governance, guidance and consultancy to internal and external stakeholders.

Your key responsibilities include:

• Develop, manage and implement UNNC's corporate brand strategy and annual brand plans in alignment with University strategic priorities.
• Develop and evolve UNNC's brand positioning, value proposition and key messaging based on institutional priorities, market developments and audience needs.
• Develop, manage and continuously improve UNNC's visual, verbal and experiential brand identity, guidelines, toolkits and other brand assets.
• Ensure consistent and effective application of the UNNC brand across University-level communications, campaigns and key audience touchpoints.
• Provide proactive brand governance, consultancy, and training to faculties, professional services teams, and other internal stakeholders, equipping them with the knowledge and tools to apply the UNNC brand consistently and effectively.
• Plan and manage audience and market research to understand the needs, perceptions, behaviours and decision drivers of key audiences, including prospective students, parents and other relevant stakeholders.
• Provide brand strategy, messaging and creative direction for major campaigns, ensuring alignment with the UNNC brand, University objectives and audience needs.

About You

Essential

• Bachelor’s degree or equivalent in Marketing, Business, Communications or a related discipline.
• 3–5 years’ relevant experience in brand management, marketing, integrated marketing communications or a related field.
• Excellent written, verbal and presentation skills in both English and Chinese.
• Strong understanding of brand positioning, identity, messaging and integrated marketing communications.
• Ability to analyse audience, market and campaign data and translate insights into actionable recommendations.
• Strong campaign and project management skills.
• Excellent stakeholder management and collaboration skills.
• Strong creative judgement and ability to provide clear feedback to ensure brand consistency and quality across creative assets.

Desirable

• Master's degree.
• International or cross-cultural work experience.
• Experience in higher education or another complex, multi-stakeholder organization.
• Understanding of digital marketing channels and their role in integrated brand and recruitment campaigns.
• Experience working with KOLs, influencers, content creators or external communications partners.

About Us

Join a unique British University in China.  The University of Nottingham Ningbo China (UNNC) was the first Sino-foreign university to open its doors in China. Located in Ningbo, this award-winning campus offering a UK style education has grown to establish a student body of over 10,000 in just 22 years.

Your Remuneration, Benefits and Support 

This is a regular post that you will be offered a fixed-term contract of three years with a probation of six months, effective from December 2026 or as soon as possible. We are committed to providing competitive employment packages while supporting the wellbeing of our staff to help them reach their full potential.

How to Apply

Applicants should formally apply via our on-line application system before 23:59 (Beijing Time) on 30 October 2026. Only on-line applications made at (https://jobs.nottingham.edu.cn/) will be accepted.

Enquiries

If you are unable to apply on-line, please contact Recruitment Team, Email: Job@nottingham.edu.cn.

Equality and Diversity 

University of Nottingham Ningbo China is an equal opportunity employer. We are committed to providing a fair, equitable and mutually supportively learning and working environment for our students and staff. It is our intention to ensure that job applicants and staff are treated solely on the basis of their merits, abilities and potential, regardless of gender, race, colour, nationality, ethnic or national origin, age*, socio-economic background, disability, religious or political beliefs, trade union membership, family circumstances, sexual orientation or other irrelevant distinction.

Attachment: Job Description/Role Profile